My Coke Reward Points

My Coke Rewards is Back at Hardee's

During the promotion, which runs through Sept. 18, Coca-Cola will award more than 60 million My Coke Rewards points (up from 50 million last year), to be redeemed for a wealth of prizes – including the two grand prizes of $5,000 gift cards. Other prizes will include $100 gift cards and American Airlines travel certificates to anywhere in the U.S., Mexico and Caribbean. (Sister-brand Carl’s Jr. introduced the My Coke Rewards campaign last month.)

With My Coke Rewards points on every cup, guests can collect points to redeem online at mycokerewards.com . The rewards pool is constantly updated so keep checking back for the latest offerings.

“Everyone really does win with My Coke Rewards,” said Steve Lemley, senior vice president of marketing at Carl’s Jr. and Hardee’s. “When our guests drink Coca-Cola, they will be rewarded with more than just that great refreshing taste; they’ll be able to score My Coke Rewards points and Hardee’s Jr. food and beverage offers. We saw great success with the My Coke Rewards promotion last year and are very excited to start it up again this summer. This is another way for us to say thanks to our guests for coming in and for coming back.”

Launched in 2006 and now with over 16.4 million members, My Coke Rewards ( www.mycokerewards.com ) is the No. 1 beverage website in the United States. On average, 15,000 rewards are redeemed daily on the site, which is seen by 4.5 million unique visitors every month.

About Hardee’s

Celebrating 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of Q1 fiscal 2012, CKE, through its subsidiaries, had a total of 3,182 franchised, licensed or company-operated restaurants in 42 states and in 20 countries, including 1,262 Carl's Jr.

My Coke Rewards | Adrienne's House

  But I have never bothered to collect the points.  I don’t know why, let’s just chalk it up to lazy m’kay?

But now there is an added incentive, after logging in your Coke Rewards points you can donate them to your local school

With all the budget cuts happening in education right now, every little donation can help.  I just checked out the catalog of rewards for the schools and there are all things I would have ordered when I was a secretary.  From pencils and crayons to recess equipment and even incentives for kids.

Plus from July 13 through September 30, Sprite is giving away 25 playgrounds, worth $25,000, to schools and are giving anyone who purchases and enters a code from any package of Sprite or Sprite Zero an entry into the sweepstakes to help their school win. Also every three points donated to the school through the Sprite Spark Parks for Schools sweepstakes will give the school additional chances. Any new school that registers will be given a chance to win.

I can’t urge you enough to check out this program and sign up to help your local school, I will even donate half of my accumulated points for the next month to whomever comments first telling me the school of their choice.  After that all my points go to Mark Keppel Elementary in Glendale.

So who is going to be first?

Leaning Forward, Surviving/Winning in the Future of Interactive Marketing

My Coke Rewards

Data-Driven Marketing, The 15 Metrics Everyone in Marketing Should Know

The deciding factor, the power of analytics to make every decision a winner

The Next Evolution of Marketing, Connect with Your Customers by Marketing with Meaning