Nintendo Lowers Profit Forecast 82%, Slashes Prices of 3DS Handheld Player

Nintendo Co., the world’s largest maker of video-game machines, unexpectedly slashed its profit forecast 82 percent after slumping demand for its new 3-D handheld player led the company to cut prices of the product.

Net income may total 20 billion yen ($257 million) for the year ending March 31, compared with Nintendo’s previous estimate of 110 billion yen, the Kyoto-based company said in a statement today. The forecast was almost 70 percent below the lowest of the 21 analyst estimates compiled by Bloomberg.

Nintendo will cut the price of the 3DS by 40 percent, less than six months after the product’s debut, as gamers flock toward Apple Inc. (AAPL) ’s iPhone and online games played on Facebook Inc.’s service. President Satoru Iwata is counting on the reduced prices and new titles such as “Mario Kart” to spur demand for the new portable player and help the stock rebound from near five-year lows.

“Nintendo is getting desperate,” said Koichi Ogawa , chief portfolio manager at Daiwa SB Investments Ltd. in Tokyo, which manages $28 billion. “The video-game industry is in a tough period with consumers shifting to playing on their smartphones.”

Nintendo, the third-worst performer in the MSCI Japan Index this year, rose 0.1 percent to 14,000 yen on the Osaka Securities Exchange before the company released earnings. The stock has fallen 41 percent in 2011.

Cheaper Than Vita

The price of the 3DS, released in February, will be lowered to 15,000 yen from 25,000 yen in Japan starting Aug. 11, to trigger “momentum” for the product before the year-end shopping season, the company said. Prices will be cut overseas before the end of September, it said.

The cuts will make the 3DS cheaper than the PlayStation Vita portable player that Sony Corp. (6758) plans to introduce this year.

Nintendo lowered its revenue forecast 18 percent to 900 billion yen. It also reduced the full-year operating profit estimate by 80 percent to 35 billion yen.

The video-game maker kept a forecast to sell 16 million 3DS players by the end of the March, betting the price cut will spur demand. Nintendo cut its annual sales projections for the Wii game console by 7.7 percent to 12 million and lowered the forecast for previous-generation DS players by 18 percent to 9 million units.

Mario to the Rescue?

The company plans to introduce flagship titles such as “Super Mario 3DLand” and “Mario Kart” in November and December for the 3DS, the company said. Capcom Co. began selling a game from the “Resident Evil” franchise for the 3DS this fiscal year.

Psp Game Maker - News


Nintendo Lowers Profit Forecast 82%, Slashes Prices of 3DS Handheld Player
Nintendo Lowers Profit Forecast 82%, Slashes Prices of 3DS Handheld Player

The video-game maker kept a forecast to sell 16 million 3DS players by the end of the March, betting the price cut will spur demand. Nintendo cut its annual sales projections for the Wii game console by 7.7 percent to 12 million and lowered the



Revealed! Angry Birds's world domination plan
Revealed! Angry Birds's world domination plan

A blockbuster feature film about the iPhone game isn't just on the cards - its perilously close to production. In June 2011, the Finnish game maker recruited Marvel Studios chairman David Maisel to advise on the forthcoming movie.



Comic-Con 2011: Namco Bandai Brings the Fight to San Diego

Namco Banda is the latest video game company to take advantage of the 126000 Comic-Con fans that flock to San Diego each year. At this year's Comic-Con the Japanese game maker will have Tekken Tag Tournament 2 Arcade, Early hands-on of Tekken Tag



Increased PS3, 360 Game Sales Drive EA To Q1 Growth

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Xseed Interview Part 2 – Exceeding The Future

We look for the best content that's available and right now the PSP is still really hot in Japan. There are still a ton of great games for PSP coming out in Japan. Because of that, if it's a choice between a great game on PSP versus a mediocre game on




PSP Games and Media: PSP Game Maker - PSP Constructor

Everyone that has ever played a video game has dreamed about how they would design one of their own. Their imagine whipped through the main characters and the fantasy world that they would explore. But in the past it required lots of training and computer experience to have the skills necessary to make something like this. But as developers have become more and more concerned with open source development, the tools to do things just like this have become more widespread and much easier to use. The PSP Constructor allows people to build their own video games using a PC Platform that can be played and shared with other users. However, it must be noted that there are limitations to the program that do not necessarily stem from the skills of the designer attempting to produce a game. While many people are saying that this program is simply stealing from the ideas that the program 'Game Maker' originated, most will admit that the makers of PSP Constructor have taken pre-existing ideas and modified or even enhanced them in some way. 'Home-brewed' games is a great idea for any avid video gamer or simply a person looking for a genuine creative outlet. It works on Mac in addition to PC platforms and basically functions by utilizing 'Visual Studio' and a command line to compile different scenarios into a pre-programmed environment. At the core of its concept there is very little original programming, but history has proven that such a thing is not a requirement to make a popular and innovative product. The biggest plus by far for the average user is that knowledge of code or programming is not involved in the creative process in any way. So to a large degree, the objections to the software is precisely the point of the software. Despite the drawbacks to the software at this stage of the development, such as not being able to save or load games, the project is still early in its development and is yet to gain any widespread appeal. The ultimate potential of the product in the hands of non-programming users is something that could prove to have some interesting appeal and result in unexpected developments in this PSP Constructor 's future.


Psp Game Maker - Bookshelf

The Game Maker's Companion Apress Series

The Game Maker's Companion Apress Series

... the possibility to sell your games on the PC and PSP, preparing the way for other platforms in the future. ... Mark Overmars Creator of Game Maker ...

The Japanese disease, sex and sleaze in modern Japan

The Japanese disease, sex and sleaze in modern Japan

... that a Tokyo adult video maker has put Sony Computer Entertainment in a ... discs that can be played on Sony's PlayStation Portable (PSP) game console. ...

Billboard

Billboard

Sony's PSP Go is designed to download games and other content from the ... And Double Fine head Tim Schafer discussed another game that uses quite a bit of ...

BRW.

BRW.

Game console, set and match Sony's hand-held PSP game machine stands out for ... J promotion with the breakfast cereal maker Kellogg jiving away free PSPs ...

Business review weekly, BRW

Business review weekly, BRW

Game console, set and match Sony's hand-held PSP game machine stands out for its ... maker Kellogg giving away free PSPs and a promotion involving the ...

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