Hip-hop fest divided between two stages

Summer Jam , an annual festival organized by Columbus hip-hop label Elevator Music, was held for the third time Saturday at Club Icon.

This year's event had two stages and at least 15 performers. No one was wack. DJ Giovanny, DJ Dommy Styles, D-Boogie, DJ Bern and host King Seven kept the outdoor/indoor show moving in a well-organized manner.

Here are some of the highlights from the outdoor stage:

B-Banga , a Columbus producer who's worked with Dipset and Gucci Mane, performed "Grown Man Shit," as well as a song with the hook: "I just want head from your girl, and all the money in the world."

B-Banga also into the crowd and rapped to every thick girl he could find about how he would make love to her correctly. He did this with straight-faced conviction.

P hilly P and Nes Wordz are kind of like Columbus's Dog Pound because they have technical skill and melody that is delivered with a West Coast vibe. At one point during Summer Fest, they announced a new project with the Catalyst (who had performed earlier) called The Bilderberg Group . They also did a Catalyst-produced song, "Lame N*ggaz," that was far from lame.

Fabrashay A also was not lame. Backed by DJ Bruni , he worked the crowd into a frenzy at the end of his set with an a cappella number about handwork and his disdain for "handouts."

P. Blackk's set was backed by DJ Bruni as well. He took advantage of his time on the stage to announce a project produced by Fly Union's Iyeball that is titled Blackk Friday . This led to fist pumping.

Young Wize and the Take Over Gang spoke on the virtues of cars and weed with a harmonic sound that a Wiz Khalifa fan could puff to.

Rashad , who is the center of Elevator Music's movement, was given a huge introduction, after which he took the Icon stage like Magic Johnson playing at the forum. A triple threat who can sing, rap and produce, he completely owned the moment.

After rocking "Jam," Rashad brought his crew, the 3rd , which performed an extremely energetic and classic set.

All in all, Summer Jam was a nice opportunity to step away from the hype and go straight to the music. The festival is Elevator Music's labor of love for Columbus, and on Saturday the love was reciprocated.

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Summer Jam, an annual festival organized by Columbus hip-hop label Elevator Music, was held for the third time Saturday at Club Icon. This year's event had two stages and at least 15 performers. No one was wack. DJ Giovanny, DJ Dommy Styles, D-Boogie,



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Are Hiphop Festivals Still Relevant In Today's Music Industry ...

It has been a long time since I participated in a Hiphop festival or any sort of music convention. I recently attended the in Atlanta, GA and I was glad I went. As a matter of fact the last Hiphop festival I attended was the very first A3C Hiphop Festival where I performed with my group .

Having attended and performed in major festivals like the in New York City, I knew what kind effect these festivals have on an artist’s career. These events usually last a few days and there are many performers and opportunities to network. I have watched the A3C Hiphop Festival grow into a big annual event and now there are music business panels, seminars and workshops. It started off just being live performances.

Even if you are not performing, you can still go to network and meet some new people. You will never know where you might run into these people again and what kind of effect you had on them the moment you met.

This year I went as someone who enjoys good Hiphop music. I am not just referring to the commercial music that is played on the radio constantly but the classic music that made Hiphop not only a great and powerful genre but a great and powerful culture as well.

Here is some advice I can share that I learned over the years of attending Hiphop festivals:

If you are serious about being in this business, you are going to have to approach people of celebrity status. I learned from the legendary emcee from (R.I.P.) how to conduct myself when approaching celebrities. They are people with eyes, ears, and skin just like you and I. Be respectful and let them know how you feel about their music but do not overdo it.

If you are not performing on the stage or somewhere taking a restroom break, you should be building new relationships and strengthening old ones. Since I am from Atlanta, I knew many of the people that were already a part of the local Hiphop scene but some of my best experiences came from meeting new people from all over the country. With all the ways to stay in contact with people today such as Facebook and Twitter, you would be maximizing your admission fee by getting some solid, relevant connections.

I can not remember one festival I attended where I did not have a ball. The seminars and panels are great but the best part are the live performances. Good music is great to hear live. When the rapper on stage says, “Throw ya hands in the air”, do not be afraid to do it. As a matter of fact, take a cue from Nike and “Just Do It!” Why be involved if you can not have fun?


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