Benevolent buying: Get one, give one

If you're a thrifty shopper, the term BOGO isn't new to you: Buy one, get one free.

But some companies are giving BOGO a whole new meaning: Buy a product, and they give another one to a person in need.

The concept is rooted in altruism, but it's making good business sense, too. Companies are tapping into Western culture's interest in socially responsible consumerism.

And the interest is growing, said Jennifer Krische with Retail Eye in New York, which tracks shopping trends.

"In today's day and age, there is a big emphasis on going green, giving back and being a lot more conscious of (how) your actions will affect the planet and people later," Krische said.

With shoes, clothing, flashlights, even soccer balls, companies are finding ways to scratch that itch.

USF shoes club

Shoemaker Toms was born from the buy one, give one movement.

Founder Blake Mycoskie was in Argentina in 2006 when he noticed many children had no shoes.

Going barefoot in the United States means you are at home or on the beach. In some parts of the world, it is a dangerous daily reality.

Shoeless agricultural workers can contract a foot-swelling disease from soil, called mossy foot, leaving them unable to work, according to Mossy Foot UK, a medical ministry founded in 1997. Later in 2006, Mycoskie returned to Argentina with friends, family, staff and 10,000 pairs of shoes made possible by Toms customers.

The shoes have grown popular on college campuses, including the University of South Florida, where Nicole Grullon is a member of Toms Campus Club.

Grullon got involved after participating in One Day Without Shoes, a program developed by Toms to raise awareness for shoeless children in some developing countries.

Each year, people all over America spend a day without shoes.

But wearing Toms serves as a reminder as well.

"Whenever I wear my classics, I remind myself they're not just a pair of shoes," Grullon said. "The shoes represent one more child that doesn't have to be barefoot."

Threads for Threads

Another retailer, FIGS Ties, was created in 2010 to help children who need school uniforms in places where few can afford them.

"I thought of FIGS after realizing that I could inspire sophistication globally through 8 inches of fabric — both through education and fashion," said Heather Hasson, the founder. "And boom! I was making ties and helping send the same children to school.

Crocs Shoes Uk - News


Crocs' CEO discusses Q2 2011 Results - Earnings Call Transcript

This comes from a combination of new products which in turn has led to higher productivity in existing wholesales door and Crocs retail doors that were opened a year ago, plus new distribution primarily within the footwear, family footwear channel as



Benevolent buying: Get one, give one

They are made from cross-linked, closed-cell foam, similar to the material in Crocs shoes and identical in weight to a size 5 soccer ball. "When the children are playing with the One World FutBol, each puncture hole represents one ball that would have



Ask Hilary Live: Three women and a wedding
Ask Hilary Live: Three women and a wedding

Necklace, £198, butlerandwilson.co.uk. Shoes, £58; office.co.uk Sheena: dress, £159; jacket, £139, both 10-24; fascinator, £79, all jacques-vert.co.uk; and debenhams.com. Earrings, £5, Marks & Spencer. Shoes, by Van Dal. Bracelet, by Georgina Scott,




Crocs Sandals | Fashion

Crocs – They Are Coming Back

I have always liked Crocs and their cool and colourful plastic shoes, I have managed to build quite a collection of different coloured ones over the last few years. I wear them at home in the house during the winter and then when the spring and summer arrives I get them on and wear them with my jeans and various t-shirts and I love the way they brighten up my simple outfits and add an injection of colour and fun. They make a refreshing change from flip flops in the summer too.

I was quite excited to hear about the fact that Crocs are launching a new range of shoes in varying designs and was really impressed with the range of styles that were available. They have styles in the latest trends for sneakers and flats as well as some gorgeous winter boots and snow boots for the kids and there are also a couple of styles in the toning shoe range which seems to be a big trend at the moment.

Crocs were first popular a few years ago when they were first launched and Crocs became a household name and they were the most popular footwear on the street for a good couple of years. Their popularity waned after this though with the influx of imitation footwear that stole sales from Crocs and also flooded the market so Crocs were never quite the same again.

These days, there is a bit of brand building going on again as the new styles hit the market and people are sitting up to take notice once more as the great designs prove that Crocs can cut the mustard with the top brands and produce great-looking footwear that is both colourful and stylish as well as being ultra comfortable which is a must these days when people want more from their footwear than just a great-looking shoe.

The Crocs range now consists of some fabulous-looking footwear including some really up-to-the-minute sneakers called Devario with a grey suede finish and a sleek style that would smarten up any outfit. There’s also the ballerina pumps that are pretty and cute and crying out to be worn with skinny jeans or a little dress and the winter boots (Berryessa) in their muted shades and their snug tricot lining and the traction sole that mean your ready for anything when you pull them on. This is what Crocs are great at and as sales of their latest new styles fly off the shelves there’s a general feeling that Crocs are back!


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Time Out London for Children 2010/2011

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Time Out London for Children 2011-2012, The Essential Guide for Parents

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