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Michaels Digital Upgrades Offer Enhanced Inspiration and Convenience

Michaels' new interactive online weekly ad allows customers to view by department or brand, with select products linked to projects and/or how-to videos that enable customers to visualize the final product. Created specifically to make customer's crafting experiences at Michaels as efficient as possible, the ad provides inspiration, organization and capabilities unlike any other retailer. The online weekly ad also gives customers the ability to share products and projects through social channels such as Twitter and Facebook.

Weekly ad deals can also be seen in Michaels recently launched, free iPhone app for customers that includes coupons, a store locator, the ability to create shopping lists, a QR code reader and in-store event lists. Customers can also access project and product information as part of its company-wide initiative to provide customers with more inspiration and convenience. A free Android app will follow in . "We know that roughly half of our customers use smart phones and the new online and mobile tools are designed for them to help provide increased inspiration when and where they are looking for it."

Michaels understands that customers continually look for more ways to engage online, through smart phones and social media. A recent Michaels survey showed that 57% of customers connect to Facebook daily to read or post messages.

Additional ways for Michaels customers to interact through digital media include:

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