Head-turning cars will be showing off in Livermore this weekend

LIVERMORE -- They travel with special security and stay in secret locations. Some of them have film credits the length of the interstate.

And those are just the cars invited to the Mogulaire Concours d'Elegance.

Modesty is not on the guest list for this first-ever Livermore gala, which will take place from 9 a.m. to 5 p.m., Saturday at Wente Vineyards, 5050 Arroyo Road, Livermore.

For $100 to $250 each, attendees can mingle with some of the most out-of-reach automobiles ever made -- creations like the red-and-white-striped 1969 Dodge 515 GTB Charger built by Pure Vision Design and featured in the 2011 superhero movie "The Green Hornet."

"We're bringing that little bit of Hollywood," said organizer Eric Pestana, CEO of Mogulaire Inc., a Fremont-based entertainment company.

About 200 Ferraris, Porsches, Lamborghinis and other elite vehicles manufactured from 1949 to the present -- some valued at more than $500,000 -- will be on display.

Between the frequent functions at Blackhawk Automotive Museum and yearly Hot Summer Nights and Goodguys car shows in Danville and Pleasanton, the Tri-Valley area is already the place for parties for high-priced vehicles.

But Pestana says this event is different.

He touts the private setting and uniquely intimate atmosphere he says will be created by limiting the number of tickets sold to 2,500. The Palo Alto Concours d'Elegance held in June on the Stanford University campus drew about 10,000 people by comparison.

His goal, Pestana said, is to establish the event as a Who's Who among luxury auto exhibitions -- something to rival the famous Pebble Beach Concours in opulence, if not in size.

Among the auto specimens will be a restored 1955 Mercedes-Benz 300SL Gullwing. Available from 1955 to 1957, the car was best known for its distinctive doors -- hinged at the roof and resembling a seagull's outstretched wings when open.

"It's just a very pure, gorgeous automobile," Pestana said.

General admission tickets are $100 and VIP tickets are $250. VIP guests will receive red carpet-inspired hospitality bags stuffed with wine and other treats, and will be invited to attend a Champagne Jet Reception Gala at the Livermore Airport the night before the event.

For tickets, call the box office at Wente Vineyards at 925-456-2424. Information also is available at www.mogulaireconcours.com .

Reach Jeanine Benca at 925-847-2125.

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Head-turning cars will be showing off in Livermore this weekend

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2007 Goodguys Car Shows - Bookshelf

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Automobile quarterly

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Sports Car Market magazine - April 2008

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